My generation knows foolishness. But back when we were adolescents and teenagers, we called it cool. Or we called you a fool for not thinking it was cool.
Well actually some of us still do. Or is it many of us?
I remember MTV very well in the 1990s and early 2000s when they actually showed music videos broadcast on awesome shows such as Total Request Live counting down the top ten videos of the week. It was a staple to sit at the feet of the televised idol and have our faith renewed in the coolest music, artists, clothes, houses and cars out there.
Yes, to pre-pubescent and post-pubescent beings, material things were the future. Being grown up entailed having things magically appear, remain in good condition, and look good in our lives without those pesky things called bills, mortgages or car notes.
Yes, the kids of the 1990s and early 2000s saw and coveted the best of the best simply because those our eyes saw on TV living the life, walked in them, flashed them, lived in them, and rode in them.
The first sign of our being on our way to stardom, fame, fortune and an easy life was in our cars, our rides. If we had an old, beat-up, run-down car, we would be the butt of many jokes, but if our parents or our savings worked with us, we’d have a start-up accessory to our glamorous, ambitious lifestyle.
I was one of those kids with a run-down car. The second child to receive the Ford Escort, it was losing the battle with teenage driving. The inside was breaking apart, the paint was starting to chip a little, as I saw my classmates getting cars made in the 2000s, I became more embarrassed of “Ford,” that’s right; I was so embarrassed of my car that I did not name it like practically all of my classmates did for their cars.
I was embarrassed of my car and soon became obsessed with a show that I knew would solve all of my teenage problems: Pimp My Ride.
Launched in 2004, “Pimp My Ride” was a car-revitalization show hosted by well-known rapper, Xzibit. He would surprise unsuspecting young adults who were working hard but not realizing their dream of unmitigated wealth yet. Many lived at home with their parents, or rented – in other words they didn’t own a home, but were working their way up. They had ordinary jobs and looked ordinary except for their horrendous vehicles. They would demonstrate just how bad their cars were as they would enter through the passenger side or window since their driver side door wouldn’t open, their ignitions needed forks and other contraptions to work, the interior fabric of their cars were worn so thin that the metal framework at the bottom or side of the car would be dangerously visible, wires would be exposed, mirrors were missing, windshields were taped; you name it, these poor young ambitions Californians suffered from it.
Their car needed severe work, but they could not afford it. Their salaries wouldn’t allow them to. So they sent into a video tape (yeah, not a DVD, we weren’t there yet) of their car’s condition and Xzibit would show up to their houses with the surprise of their life: their car would be improved lavishly. It would be pimped!
I didn’t realize what was going on until recently, flashbacks of the show randomly rushed through my mind. Wait a minute, I thought, was this show really called Pimp My Ride? We all know what “pimp” implies. Are we really using it towards cars now instead of women? There was something wrong the show’s title as disrespecting of the terrible notion, practice and industry of pimping. It is simply linguistically irresponsible.
Since I’m no English major, I went to my trusty friends at dictionary.com to look up the definition of “pimp”.
–noun
1. a person, esp. a man, who solicits customers for a prostitute or a brothel, usually in return for a share of the earnings; pander; procurer.
2. a despicable person.
To pimp:
–verb (used with object)
5. to act as a pimp for.
6. to exploit
Pimping although in the show’s context, used as synonymous with “drastically improved” ultimately has a root in a type of exploitation. It’s despicable action. This seemingly good thing being done for these young adults is actually birthing a confusing message of material wealth. It is drastically approving the appearance of something, although the “owner” isn’t improved at all. It’s all about appearances. I don’t know much about sex-trafficking, which I believe pimping and prostitution is, but the property of the pimp, the lady, would dress up an extravagant sexually suggestive ways and thus draw attention to herself. Her appearance and “work” would ultimately profit the pimp financially but his social, sexual and machismo issues remain untouched. He uses his “property” to appear wealthy and well off. In pimping, appearance is industry.
In “Pimp My Ride” hard-working young souls with cars on their last leg are given the cars of their dreams, but what if their dreams are dreams of appearances? What if the car improvements are saying something false? The car-pimping gives the owner what they thought they would enjoy or like but don’t need. They are transformed from ordinary people with dying cars to ordinary people with excessive cars and subsequently pseudo-embellished lifestyles. Now they have to keep up appearances with their car. They are sucked into and trapped into a system of aesthetic embellishment.
Car-pimping highlights a false dichotomy. This exploiting prostitutes the image of the hard-working young adult to their fantasy image. This is my problem with “pimping”: it is not only damaging to the one being pimped, but it advocates for a certain lifestyle that is unhealthy and often unattainable. It is a demonic fantasmal agent. It perpetuates fanaticism and anthro-centric purpose with no satiability. The owner can never be satisfied.
Furthermore, it furthers the “power of pimping” to encapsulate and thus convert the car’s owner. The car owner is now prostitute; they appear a certain way and attract attention for their own end and ultimately another’s end. The young-adult turned prostitute is now being pimped too. They are now exploited to look like something they are not in order for the body shop, MTV or whoever to receive the overall good ratings and benefits. The pimping doesn’t stop with the car but latches onto the hard-working ambitious young adult herself and exploits her being, her life, her ambitions with a over-zealous car-concealment. Like make-up (you can disagree with me here if you want to), the car is concealed in something to look better but the real issue at hand, safe transportion, isn’t simply treated; it is made to look like something else and thus its purpose has been highjacked by the appearance of appearance.
All this material and aesthetic prostitution is the pseudo reality of a televised-created-world and often ecclesially-created world.
Pimping has become commonplace in society. People who engage in excessive plastic surgery pimp their appearance. People who unnecessarily spend money and time on weaves, make-up etc are pimping their God-given appearance. People who spend money they don’t have to wear clothes that speak false divinations over their lives are pimping their state of existence. And all this pimping is towards a goal of a certain appearance, not a reality.
This pimping is unfortunately also readily and happily adopted into church dogmatics. What is the church doing with this obsession with appearance and materialism as their young adults (and older adults) are being pimped into an industry and reality that remains out of reach and necessity? Little. What is the church doing when wealth and the appearance of wealth begins the pimp its own members, leadership, pastors?! Encouraging the message of false hope, happiness, and false faith.
Unfortunately in my experiences with black churches, they accept the pimping in their material life and gladly take on a prostitution role. Oftentimes, the black church worships the prospect of the material instead of God’s wisdom, but attribute the pimping of their bank accounts, cars, house, clothing, jewelry, pools, vacations etc. to God’s blessing hand.
But the black church may disagree with me. One might argue that God is blessing this ordinary person with extraordinary things. An incredible God deserves incredible praise. He made a way out of no way. He is giving a “Job blessing” to those who have suffered without a Benz, three-story house, TIVO, 5 TVs in their house, the latest 4G cell phone, the BEST church suits and church hats, the finest silk lapkins! (lapkins = lap napkins women whose skirts are too short in the pulpit wear in order not to overexpose herself and subsequently tempt the men of the church causing the men to fall and stumble…but it’s for HER own good, really! *sarcasm*)
I respectfully disagree.
Our God, is a good God, a King over all the earth, the Ruler of all, in complete control, but our God is not irresponsible. I personally don’t believe that God would bless someone solely aesthetically so that they would fall into being used to purport a certain unattainable message of wealth.
Now, of course there isn’t a follow-up show to see how the young adults on “Pimp My Ride” are doing with their new-found aesthetic. Perhaps the pimped out car with the play station in the back, speakers, rims, interior TV’s, refrigerators etc. impacted this young Californian’s life so much so that they got a high-paying job, bought a house, got married (and lived happily until they), had kids. But I doubt it. The only thing I could foresee with this “blessing” would be the lottery-affect: friends, families and foes appear out of nowhere wanting what you have and secretly hating you for it while the profit has already been made. The car-owner took the deal, umm, I mean, the blessing and now their souls cannot rest as trouble, jealousy, greed, coveting, pride enter their lives and remain with them as long as that car does. They are soul-tied to it.
I don’t know if God would bless someone to simply live in hardship and not experience positive change or growth in any other area of their life. The car doesn’t give someone a higher paying job. A higher paying job would allow the car-owner to afford an operative car – it may not be a BMW, but it will serve its basic purpose.
I think aesthetic blessings are the work of the church’s imagination and deception of what it means to be a Christian on earth – being Christian is hard, long, painful work of self-transformation, not stuff-transformation. Many churches are promoting a work where appearances replace true positive change.
And it’s terrible work. Expensive work. Excessive work. It will cause extraordinary expenses that one will not be prepared to pay for.
(And let me be clear, this is not only a problem with black churches, it’s simply where I’ve seen this done the most. I would argue the same thing is happening with white wealthy churches who hoard their wealth. They want to appear a certain way instead of live with their basic functions and distributing the rest elsewhere. It’s hard to do that because wealth and the appearance of wealth has a firm grip on so many of us in the church, black or white.)
So maybe we should be content with our Ford Escorts or Toyota Corollas as long as they serve their purpose and get us where we need to go so in our hard work we can learn responsibility, careful spending, realistic goal-setting and that wealth and the appearance of wealth may not always be God’s urging but our own. Maybe we can live into Godly responsibility and consider our neighbors higher than ourselves instead of treating ourselves to the appearance of wealth but the reality of multiplied hardships.
To be honest, shows like “Pimp My Ride” and “Trick My Truck” are also doing something else that I alluded to earlier. The term and process, “pimp” used to describe ownership of sexually engaged women are now applied to objects, which I guess shouldn’t surprise me. In pimping, in sex-trafficking, women ARE objects. They are made-up and sent out, changed forever – and not for the best. I think the church should speak out against the concepts behind these shows instead of engaging in the “cleaner or lesser” form of prostitution wrapped up in language of blessing and God giving you a “nice” car to demonstrate how God is King and as God’s children, we should be rich like the King too. What we don’t realize is that God has so that we can have. God doesn’t hoard, but God freely gives to us, God’s children. God is rich because God created everything; we can’t do that. God is rich because God is powerful enough to enter into flesh and be perfect. We can’t do that. So let’s take what God gives us and give thanks instead of demanding things we don’t need. It is ONLY by God’s grace that we have anything. Let’s retire from the pimping industry and begin to force its retirement elsewhere. Pimping is often preached from the pulpit. Prostitutes influencing people to prostitute themselves towards a materialist end-goal are proof-texted with scripture. Pimping has become a spiritual practice: it’s all over the prosperity Gospel. Let’s eliminate prospertiy as our salvation and simply cling to the Gospel.
Even though, our God owns land, vineyards and houses, God owns them only so that we can take part in them. God wants us all to live within our means so that we can all live. Material accumulation isn’t living well. It’s living aesthetically. If for nothing else, think about what your wealth or pursuit of wealth is about. If it’s not about honoring God by turning right back around and giving it to someone else, then it’s not for you. You haven’t gotten the memo yet that we are in God’s image and that images are copies. God has so that God can give. Are we doing the same? God gives so we must give. God doesn’t appear any way; God is. And as God is, so we must be.